If this story didn’t have a Bloomberg byline, I would swear it was from last night’s edition of The Daily Show. Hospitals are now buying consumer purchasing data to figure out who smokes, who has a car, and who shops at Walmart or Whole Foods. The idea is to identify high-risk patients and help them choose a different path before it’s too late.
Does anyone remember Snowden? Does anyone still think big institutions can manage enormous sets of data carefully and ethically? What are the chances that the bottom line will win out over individuals? Continue reading →