Will the new gold iPhone lead to an unexpected windfall for Apple in China and India?

“Amid all the head-scratching about the apparently confirmed (but not by Apple) rumor of a forthcoming gold iPhone, one observation has come up again and again: It’s likely to be quite popular in China and India.  In China, ‘[N]othing trumps gold as a symbol of wealth and privilege,’ Simon Cousins, CEO of China-focused PR company Illuminant told Gizmodo. All Things D, among others, has reported that the gold coating would be an option on the iPhone 5S.  Gold is also extremely popular in India.”

http://qz.com/117073/will-the-new-gold-iphone-lead-to-an-unexpected-windfall-for-apple-in-china-and-india/

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