Why McDonald’s Killed the Dollar Menu—in 1 Chart

“The sad news that McDonald’s is ending its Dollar Menu after eleven years reflects a simple truth: You can’t make any money selling burgers for $1, any more.  The fact that the Dollar Menu has lasted this long might make you think fast-food prices have lagged behind other items, in real terms. But the price of beef and other staples has been turbulent. With some help from the inflation pros at BLS, I graphed this chart of ‘fast food’ inflation (technically ‘limited service meals and snacks’) versus all food for home consumption and core inflation minus housing, which is different from the more commonly used core inflation, but subtracts housing’s recent boom.”

http://www.theatlantic.com/business/archive/2013/10/why-mcdonalds-killed-the-dollar-menu-in-1-chart/280778/

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