Coke or Charity

Don’t confuse sales with charity In keeping with this month’s theme on advertising, let’s talk about what fires up your brain. There is a very interesting new book called Sway – The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman.   In the chapter “Compensation and Cocaine” there is an interesting clue on why you [...]

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Just Remember to Ask Yourself – “What are they trying to sell me?”

It’s a big night Sunday.  It is time to be entertained by the non-stop blitz of commercial assaults!  Bring it on – the one night when we actually enjoy the commercials – not that we’ll remember what they are trying to sell us, this is advertising for entertainment sake. Here’s the reality – EVERY DAY you [...]

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Kirk Shelley: A very good flight

Kirk Shelley shares an interesting tidbit and a little wisdom too: One of Jeffery’s maxims is “People love to buy, but they hate being sold.” I was looking forward to seeing Jeffery do his “pitch.” You would expect a sales trainer would try to start giving a long list of features and benefits of his company – let the prospect (Kelly) know how long he’s been in business, sales volume etc.

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