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When is a meme not a meme? Maybe when it is true. The power elite creates memes – global warming is an example – that are untrue but nonetheless are intended to generate fear and confusion. It is the construction of this emotion that results in people giving up additional wealth and power to the elite's increasingly global authoritarian architecture. But sometimes the dominant social themes of the elite correspond to reality. The difference has to do with what is manmade and what is market-based