It’s a big night Sunday. It is time to be entertained by the non-stop blitz of commercial assaults! Bring it on – the one night when we actually enjoy the commercials – not that we’ll remember what they are trying to sell us, this is advertising for entertainment sake.
Here’s the reality – EVERY DAY you get hit with 3225 advertising and marketing messages. Less than 9% of the population remembered just one of the ads they saw on prime time television last night (down from 34% in 1965).
So what makes you think they are going to remember you Big Guy? What makes your TV/radio spot/direct mail piece/so special that people are going to remember it?
The only way to get through the clutter and get peoples attention is repetition, or join the conversation they are already having in their own mind.
The problem with repetition is it is expensive. So how do you make it affordable? Target.
How do you echo what someone else is thinking? Better know your market.
That’s what we are going to be taking about this month – advertising and other tactics in getting people’s attention.
Be sure to check your emails from www.yourpoliticalguru.com during the next few weeks because you will need this information if you are trying to get donations, help a candidate, or sell an idea or issue.
Or don’t pay attention and hope your opponent isn’t figuring this out.
It’s a big night Sunday. It is time to be entertained by the non-stop blitz of commercial assaults! Bring it on – the one night when we actually enjoy the commercials – not that we’ll remember what they are trying to sell us, this is advertising for entertainment sake.
Here’s the reality – EVERY DAY you get hit with 3225 advertising and marketing messages. Less than 9% of the population remembered just one of the ads they saw on prime time television last night (down from 34% in 1965).
So what makes you think they are going to remember you Big Guy? What makes your TV/radio spot/direct mail piece/so special that people are going to remember it?
The only way to get through the clutter and get peoples attention is repetition, or join the conversation they are already having in their own mind.
The problem with repetition is it is expensive. So how do you make it affordable? Target.
How do you echo what someone else is thinking? Better know your market.
That’s what we are going to be taking about this month – advertising and other tactics in getting people’s attention.
Be sure to check your emails from www.yourpoliticalguru.com during the next few weeks because you will need this information if you are trying to get donations, help a candidate, or sell an idea or issue.
Or don’t pay attention and hope your opponent isn’t figuring this out.