Neocon Infiltration – Danger or Opportunity? I’ve seen a couple of these articles floating around, most feigning surprise that the political class would try to “take over” the tea party movement. Some observations: 1) If you define “neo con” as being pro-war or pro-interventionist foreign policy then you need to realize that most Republicans hold those views. [...]
Don’t confuse sales with charity In keeping with this month’s theme on advertising, let’s talk about what fires up your brain. There is a very interesting new book called Sway – The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman. In the chapter “Compensation and Cocaine” there is an interesting clue on why you [...]
It’s a big night Sunday. It is time to be entertained by the non-stop blitz of commercial assaults! Bring it on – the one night when we actually enjoy the commercials – not that we’ll remember what they are trying to sell us, this is advertising for entertainment sake. Here’s the reality – EVERY DAY you [...]
Kirk Shelley shares an interesting tidbit and a little wisdom too: One of Jeffery’s maxims is “People love to buy, but they hate being sold.” I was looking forward to seeing Jeffery do his “pitch.” You would expect a sales trainer would try to start giving a long list of features and benefits of his company – let the prospect (Kelly) know how long he’s been in business, sales volume etc.