“Governments have urged public sector banks to take up financial inclusion as a top priority and several initiatives have been taken to take banking to the door steps of the rural households. The lack of a well-developed banking system with sufficient penetration in rural areas could be a major reason for people to invest their savings in gold coins and jewellery. But the introduction of Aadhaar (universal identification system), and linking payment of subsidies through Aadhaar linked bank accounts could in course of time force people to think of alternatives to investing in gold, if they are found to be providing risk free returns.”
