“E-cigarette users are developing their own ‘café culture,’ encouraged by e-cigarette manufacturers. The Lorillard label blu offers e-cigarette cases that emit a signal and notify users when other blu cases are nearby—a kind of Tinder for the vaping set. The odds of finding a match are growing: Roughly one-fifth of adults who smoke conventional cigarettes have tried their electronic counterparts, the Centers for Disease Control and Prevention reported in February. Six percent of all adults have tried them, almost double the percentage in 2010. Looming regulations could dampen some of these developments.”
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