“His company, Diego Pellicer, plans to produce, market and distribute a high-potency strain of marijuana and establish itself as the industry’s first true ‘brand.’ Shivley and his business partners were even featured on the local news the night Washington’s marijuana legalization law took effect, in video featuring Shivley ringing a bell to celebrate ‘the beginning of the end of prohibition.’ Since trying marijuana for the first time just last year, Shively says that he’s been fully converted by the controversial herb. ‘I’ve just fallen in love with the plant. Especially in the medical realm I’ve gone from entrepreneur to advocate to activist, seriously.’”
