“Dixie Elixirs is setting itself to be the Pepsi of marijuana. They’re a marijuana-infused products company, with a wide-ranging array of cannabis products ranging from soft drinks to chocolate to mints to ointments. Meanwhile, CannLabs is poised to dominate the cannabis quality testing market in the post-legalization Colorado. But once a marijuana infused products business like Dixie Elixirs makes these products, they need to be sure that they know exactly what they’re selling. That’s where a business like CannLabs comes in. Owned by Genifer Murray — one of the prominent women involved in the marijuana industry — CannLabs is a full-fledged marijuana testing lab.”
http://www.businessinsider.com/the-science-behind-legal-marijuana-2013-9