“The NACUBO tuition discount rate for 2012 was 45% and has risen every year for the last six years. Despite all the stories about tuition hikes, the fact is that many colleges that lack elite status (and huge endowments) are struggling to make money while maintaining the overall quality of their student body. Their solution appears to be to raise the sticker price while offering deep discounts at the same time, usually on a sliding scale based on student attractiveness. This Forbes article talks about schools so desperate that let students walk up weeks before school starts and get an admission decision on the spot.”
