U.S. launches new major anti-smoking campaign
"US health officials launched a hard-hitting offensive aimed at slashing the numbers of smokers across the country following the success of a similar campaign last year. The new campaign encourages smokers to kick the habit with a series of adverts spotlighting the wrenching personal stories of individuals battling smoking-related illnesses or diseases. The number of calls to health services doubled to around 200,000 during the 2013 campaign, which cost $54 million and lasted 12 weeks." Continue reading →