“Said three teenagers to themselves last year: ‘Yeah, sure, we could go to college. But wouldn’t it be more fun to up-end the airport rental car business?’ The idea was this: At every major airport, acres of cars sit idle, left parked by owners who have jetted off. Why couldn’t these same cars be rented to arriving travelers? Rates could be dramatically cheaper than those charged by traditional car rental companies, since, under this model, the rental company wouldn’t have to pay for or maintain the fleet. It’s easy to see how traditional rental companies might not be amused to have their prices undercut. But San Francisco International is crying foul, as well.”
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