“The market is already providing some safer alternatives. SpiderOak, a secure cloud storage company, has seen its rate of sign-ups nearly triple over the past month. SpiderOak says even its engineers are unable to decrypt your personal data, so it is stored safely, according to CSO Online. Many of these are startups or crowdfunded experiments and may be worth keeping an eye on. Apple is expected to announce improvements to its iCloud service soon. How larger companies deal with this may affect markets in interesting ways.”
