“Last year the USDA targeted Spanish speaking citizens (and non-citizens) with a radio ‘novela’ – which was basically a soap opera outlining how the lives of the characters improved as soon as they went on SNAP. In many locations, outreach programs are taking place – people don’t even have to go down to the benefits office to sign up. They can find out if they are eligible right in the grocery store parking lot. The USDA is spending an additional THREE MILLION DOLLARS not on providing food, but on providing outreach to convince people to accept benefits that folks never realized they ‘needed’.”
