“During last week’s heat wave in the U.S., Uber modified its on-demand car service by letting residents in cities around the world order up ice cream trucks. Now the team at Uber has come up with another twist on the service called Uber Sloep. Launched as a special program in Amsterdam, the Netherlands’ capital and largest city, Uber Sloep will allow anyone to use the Uber app to order up a private boat to travel the scenic canals of the city. For one day over the July 4 weekend, Uber offered $3,000 helicopter rides from New York City to the Hamptons under the ‘Uber Chopper’ moniker.”
