“Americans like to think that they’re the world’s most-important consumers. While that’s true now, our reign is coming to an end. Here’s the news: By 2015, Asia will have more consumers than all of the West combined, reclaiming its spot as #1 for the first time in 300 years, largely thanks to the emergence of China and its rapidly rising middle class. With anemic economic growth in the U.S. and many developed euro zone countries now slipping back into recession, multinational retailers have been angling for expansion elsewhere — and they are now targeting increasing numbers of consumers from emerging and frontier markets.”
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