“T-Mobile is suing AT&T for trademark infringement. To summarize a 20-page civil action suit: T-Mobile says Aio co-opted the color magenta. ‘Out of all of the colors in the universe,’ AT&T chose – not purple, not pink – magenta, as Aio’s company color, according to the complaint T-Mobile’s lawyers filed. ‘AT&T’s subsidiary’s use of magenta to attract T-Mobile customers is likely to dilute T-Mobile’s famous magenta color trademark, and to create initial confusion as to the source or affiliation of AT&T’s subsidiary’s business,’ the complaint continues.”
