Education

“When they do it to you once—and you learn, you become a philosopher…but if they do it to you twice you’re an idiot.” (I’m not actually quoting someone, I just made it up.) I just got back from Portland and a great training session organized by Katja. When I got home I downloaded a ton [...]

Very good article on selling with written words and ads: “People don’t read advertising, they read what’s interesting. Sometimes, it’s an ad.” Howard Gossage What I Learned at the Franklin Mint — That Most Marketers Still Don’t Know By Drayton Bird How many geniuses have you met? I met Charlie Chaplin (very briefly) in 1966 while working on publicity for the [...]

In 1981-2 I was going through basic training and then Military Police School in beautiful Aniston AL (in the middle of summer). I will never forget one guy who really did not want to be there. Steve was from a very wealthy family. Partially for adventure, partially to annoy his parents he joined [...]

You gotta love the liberals.  They pass what they want by hook or crook and they still complain it is not enough. Within minutes of passing Obama care, the biggest grab of power and wealth by any government ever – liberal congressmen and activists complained that it is not enough. What can you learn from this? Well I [...]

Neocon Infiltration – Danger or Opportunity? I’ve seen a couple of these articles floating around, most feigning surprise that the political class would try to “take over” the tea party movement.  Some observations: 1)      If you define “neo con” as being pro-war or pro-interventionist foreign policy then you need to realize that most Republicans hold those views. [...]

Don’t confuse sales with charity In keeping with this month’s theme on advertising, let’s talk about what fires up your brain. There is a very interesting new book called Sway – The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman.   In the chapter “Compensation and Cocaine” there is an interesting clue on why you [...]