Selling a political idea is SELLING

Very good article on selling with written words and ads: “People don’t read advertising, they read what’s interesting. Sometimes, it’s an ad.” Howard Gossage What I Learned at the Franklin Mint — That Most Marketers Still Don’t Know By Drayton Bird How many geniuses have you met? I met Charlie Chaplin (very briefly) in 1966 while working on publicity for the [...]

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Not compromising an inch – still complaining

You gotta love the liberals.  They pass what they want by hook or crook and they still complain it is not enough. Within minutes of passing Obama care, the biggest grab of power and wealth by any government ever – liberal congressmen and activists complained that it is not enough. What can you learn from this? Well I [...]

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Sure they will try and crash the party

Neocon Infiltration – Danger or Opportunity? I’ve seen a couple of these articles floating around, most feigning surprise that the political class would try to “take over” the tea party movement.  Some observations: 1)      If you define “neo con” as being pro-war or pro-interventionist foreign policy then you need to realize that most Republicans hold those views. [...]

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Coke or Charity

Don’t confuse sales with charity In keeping with this month’s theme on advertising, let’s talk about what fires up your brain. There is a very interesting new book called Sway – The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman.   In the chapter “Compensation and Cocaine” there is an interesting clue on why you [...]

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Just Remember to Ask Yourself – “What are they trying to sell me?”

It’s a big night Sunday.  It is time to be entertained by the non-stop blitz of commercial assaults!  Bring it on – the one night when we actually enjoy the commercials – not that we’ll remember what they are trying to sell us, this is advertising for entertainment sake. Here’s the reality – EVERY DAY you [...]

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Kirk Shelley: A very good flight

Kirk Shelley shares an interesting tidbit and a little wisdom too: One of Jeffery’s maxims is “People love to buy, but they hate being sold.” I was looking forward to seeing Jeffery do his “pitch.” You would expect a sales trainer would try to start giving a long list of features and benefits of his company – let the prospect (Kelly) know how long he’s been in business, sales volume etc.

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