Very good article on selling with written words and ads: “People don’t read advertising, they read what’s interesting. Sometimes, it’s an ad.” Howard Gossage What I Learned at the Franklin Mint — That Most Marketers Still Don’t Know By Drayton Bird How many geniuses have you met? I met Charlie Chaplin (very briefly) in 1966 while working on publicity for the [...]
In 1981-2 I was going through basic training and then Military Police School in beautiful Aniston AL (in the middle of summer). I will never forget one guy who really did not want to be there. Steve was from a very wealthy family. Partially for adventure, partially to annoy his parents he joined [...]
You gotta love the liberals. They pass what they want by hook or crook and they still complain it is not enough. Within minutes of passing Obama care, the biggest grab of power and wealth by any government ever – liberal congressmen and activists complained that it is not enough. What can you learn from this? Well I [...]
Last month, I asked for your support of Senator Inhofe’s National Language Act, S.991. It was the first step in our campaign to make English the official language of the United States. And today I am asking you to help English First take the next...
Neocon Infiltration – Danger or Opportunity? I’ve seen a couple of these articles floating around, most feigning surprise that the political class would try to “take over” the tea party movement. Some observations: 1) If you define “neo con” as being pro-war or pro-interventionist foreign policy then you need to realize that most Republicans hold those views. [...]
Don’t confuse sales with charity In keeping with this month’s theme on advertising, let’s talk about what fires up your brain. There is a very interesting new book called Sway – The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman. In the chapter “Compensation and Cocaine” there is an interesting clue on why you [...]
Please have your Senators contact Senator Joseph Lieberman and demand that he hold hearings on S.991, The National Language Act.Last month, in Massachusetts, the radical wing of the Democratic Party got a serious wake-up call. A seat that was owned b...
It’s a big night Sunday. It is time to be entertained by the non-stop blitz of commercial assaults! Bring it on – the one night when we actually enjoy the commercials – not that we’ll remember what they are trying to sell us, this is advertising for entertainment sake. Here’s the reality – EVERY DAY you [...]
Kirk Shelley shares an interesting tidbit and a little wisdom too: One of Jeffery’s maxims is “People love to buy, but they hate being sold.” I was looking forward to seeing Jeffery do his “pitch.” You would expect a sales trainer would try to start giving a long list of features and benefits of his company – let the prospect (Kelly) know how long he’s been in business, sales volume etc.