“It takes a lot to make the prospect of filling in a 52-page census form appealing. But the suggestion that Google’s vast stores of data could soon help replace it probably does the trick. Internet search engines could be used as a source of cheap information on citizens’ lives, interests and movements, a government paper has suggested. It could spell the end of the national census, which was first conducted in 1801 and has been carried out every ten years since, apart from during the Second World War. It aims to cover every home in the country but the last census – the 52-page giant in 2011 – missed out three-and-a-half million people.”
