“Grand Theft Auto V has crossed the $1 billion sales mark after three days in stores, a rate faster than any other video game, film or other entertainment product has ever managed, its creator Take Two Interactive Inc said on Friday. The latest installment of GTA, a cultural phenomenon that has sparked a national debate on adult content and violence, received strong reviews and racked up $800 million in first-day sales alone. That marked a launch-day record for the Grand Theft Auto franchise which is Take Two’s most lucrative and allows players to cruise around a make-believe gameworld based on real-life locations such as Los Angeles.”
http://www.reuters.com/article/2013/09/20/entertainment-us-taketwo-gta-idUSBRE98J0O820130920