“India’s booming middle-class is driving the demand for meat in a country with a traditionally low intake — a survey in 2006 showed that 40 percent of the population were vegetarian. Members of the Jain faith and some groups within India’s majority Hindu religion hold vegetarianism as an ideal. Father of the nation Mahatma Gandhi espoused a meat-free diet as part of his non-violent philosophy. But fewer of the younger generation appear to feel the same. With chicken a favourite meat, the rapid rise of the domestic poultry market is a good indication of changing diets.”
http://www.rawstory.com/rs/2013/02/04/rising-incomes-fuel-indias-growing-appetite-for-meat/
