Coke or Charity

Don’t confuse sales with charity In keeping with this month’s theme on advertising, let’s talk about what fires up your brain. There is a very interesting new book called Sway – The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman.   In the chapter “Compensation and Cocaine” there is an interesting clue on why you [...]

Continue ReadingCoke or Charity

Just Remember to Ask Yourself – “What are they trying to sell me?”

It’s a big night Sunday.  It is time to be entertained by the non-stop blitz of commercial assaults!  Bring it on – the one night when we actually enjoy the commercials – not that we’ll remember what they are trying to sell us, this is advertising for entertainment sake. Here’s the reality – EVERY DAY you [...]

Continue ReadingJust Remember to Ask Yourself – “What are they trying to sell me?”

OK-SAFE Action Forums – Tulsa/OKC

Save these Dates - OK-SAFE, Inc. Action Forum meeting are held twice monthly -on the 1st Thursday of the month in Tulsa, OK and on the 2nd Thursday of the month in Oklahoma City, OK. November 2009 Action Forum dates: I) November 5th, 2009 - Tulsa Action Forum – concluded. II) November 12th, 2009 – OKC Action [...]

Continue ReadingOK-SAFE Action Forums – Tulsa/OKC