“Mongolians are avid readers and the country’s literacy rate is over 97 percent, a legacy of the Soviet-era education system which saw village boarding schools set up for nomads’ children. Even in the vast nation’s distant grasslands herdsmen are to be found reading crumpled two-week-old newspapers inside their felt-covered yurts. With its economy roaring on the back of a mining boom that fuelled 11 percent growth last year publishers now see opportunities from targeting newly wealthy Mongolians with premium-priced, Western-linked products.”
http://www.rawstory.com/rs/2013/01/16/u-s-media-brings-glitz-to-increasingly-urbane-mongolia/
